People often throw around the term “tastemaker.” But when you’re rubbing elbows with and putting your product in the hands wof A-list artists and athletes alike, it fits. And when you do it so well, that you get a check for it, they call it “influencer marketing.” As the Director of Influence of Marketing for [...]
Entries Tagged as 'Jordan Brand'
Reggie Saunders Q&A: It’s All About Influence
July 21st, 2010 · 1 Comment · I Just Met...
Tags:Baltimore Orioles·Dwayne Wade·Eminem·Jordan Brand·Michael Jordan·Reggie Saunders·Towson University·Washington Redskins
It Really Is The Shoes
April 21st, 2009 · No Comments · I Got It In The Mail
This morning (April 21), I was one of the lucky few who got to check out what the Jordan Brand (yes, the brand that changed the way we view kicks with the Air Jordan) has in store for Fall 2009. Don’t hate… OK, you can hate.